Flourish
INTERFACE DESIGN, INTERACTION DESIGN, MOTION DESIGN
Flourish is a mindfulness and goal-setting platform designed to recenter users on their personal “why.” Through multi-platform touchpoints (mobile, desktop, watch), it provides intuitive ways to set intentions, track goals, and capture moments of joy—transforming wellness from obligation into a more joyful, personalized practice.
TEAM
Aidan Moeck, Theremena Fernandez,
Kate Bishopp
TOOLS
Figma, Photoshop, After Effects, Premiere Pro
COURSE
Interface Design II
DURATION
Eight Weeks, Team
Mindfulness practices that
remind us of our "why".
Flourish focuses on the intersection of wellness and motivation, specifically targeting young adults. My team believes that recentering ourselves to our purposes leads to the greatest satisfaction—so our product is built to reduce "wellness overload" and help people feel centered in their personal wellness and mindfulness journies.
An Internal Compass
Whether it be through taking notice of moments of joy, reflecting through introspective activities, setting tangible goals, or creating reminders that help you see the bigger picture, Flourish is a one-stop-shop perfect for cultivating a mindful lifestyle.
The Mind Space
Feel present with the Mind Space: here, you can access reflective activities that prompt personal centering and introspection. The Mind Space is available on mobile and smart watches!
The Focus Space
Set your goals in the Focus Space! Whether you need to drink water or address something personally important, the Focus Space allows you to self-direct your experience with wellness.
The Joy Hub
Mindfulness is as much about creating gratitude and reminders of the good in your life as it is doing serious internal work. Available on desktop and mobile, the Joy Hub is the perfect place to keep these grounding memories.
Experience Pillars
In order to create mindfulness practices that remind users of their "why" (defined as something that keeps them going through the hard times!) we decided to focus on uplifting these ideals.
Competitive Analysis
Our goal with Flourish was to take the everyday obligation out of mindfulness activities and goal setting with intentions and joy. Our competitors were building obligatory, generic, streak based ways to cultivate mindfulness. We wanted our users to feel empowered to do things their own way.
Visual System
I led the visual design for Flourish, and was heavily inspired by the calming power of nature. Photography takes a large role in immersing the user. Deep greens, readable and beautiful serifs, and simple lines flood the visual field and bring a sense of calm.
Takeaways and Next Steps
In the future, my team would love to add a physical journal touchpoint to support more reflection activities, more reflection options to support a wider range of user needs, and further customization. We loved working on Flourish, and hope that you enjoy it! (And connect with your why…)!